First priority for our design is quality. After benchmarking and market survey, MASA finalizes designs based on performance, comfort, and style. Our ultimate goal is to provide customer satisfaction.
The manufacture of the ACHILLES performance tire was only possible through the installation of a completely new and state-of-the-art production line. Achilles is positioned to compete against high-end world-class performance tires from major manufacturers, marked a significant commitment by MASA to deliver leading-edge tire technology to its customers. New confidence in our competitive strength emboldened the company to move into specialized areas of production such as winter tires for northern climes.
MASA employs 35 engineers for compound development, tire construction, mold design, simulations, and process engineering. The company uses the latest simulation software, which tests noise levels, rolling resistance, and wet braking predictions at early stages before mold making. MASA constantly tests the Achilles brand against competitors to guarantee that we are meeting the highest quality standards.